 What is LendingCycle?
What do Auto Manufacturers, Computer Dealers, and Dental Supply companies have in common? They all sell something for a price and their efforts are guided around that premise. That's not what Financial Institutions do . . .
So, how do financial institutions track the performance of their revenue generating activities? Until now, there has not been an easy answer. Most Bank oriented solutions are focused on post-Close customers. Other options, like SalesForce.com and GoldMine, are for organizations selling something for a price. Because of this, most Banks use any method available to just capture the data of what is occurring. But obtaining pipelines, funding data and other types of pre-close loan information is hard to get reliably by having Lenders fill out spreadsheets or similar tactics. LendingCycle changes this paradigm and is the best solution for managing lending before the Close!
LendingCycle is a performance management solution built specifically for Lenders. It is based on solid methodology and delivered as browser-based software. You can now easily capture your pre-close information and analyze it as events are happening, from anywhere and at any time!
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